FikaTrade Brand Guidelines
Resources for presenting the FikaTrade brand consistently and professionally.
Download Brand AssetsNaming
“FikaTrade” is a single word, always spelled with a capital “F” and “T”. It is the brand name of both our company and our application (not “FikaTrade app”).
Usage
Provide plenty of space around FikaTrade assets. Make them big or make them small, but give them room to breathe. They shouldn’t feel cramped or cluttered.
FikaTrade wordmark
The FikaTrade wordmark should be used in all references to FikaTrade as space allows. Monochrome usage is preferred with the brand colours below.
FikaTrade logo
For tight layouts or logo-only grids, the FikaTrade logomark is a concise way to refer to FikaTrade. Use with good judgment for your audience, as the FikaTrade wordmark has stronger brand recognition.
FikaTrade icon
When referring to FikaTrade as a company, such as on social media, or where a “chip” design is required, it is acceptable to use this stylized icon with an appropriate corner radius.
Colours
Comfortable against light and dark backgrounds, FikaTrade’s primary brand colour is a subtle desaturated blue. The following light and dark accents are preferred for monochrome wordmark usage, while the brand colour is typically reserved for backgrounds.