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Building tools for the next
era of wholesale

Wholesale is changing. Suppliers are rethinking how they run their business. We’re building what comes next.

A team collaborating in a modern office

A different model
for wholesale

Wholesale is at an inflection point. The way suppliers manage orders, invoices, and payments hasn’t kept up with how businesses operate today.

Most systems increase what’s possible, but they also introduce new trade-offs — less control, more fees, and customers pulled into shared environments.

At FikaTrade, we’re building a different model. A purpose-built system where suppliers run ordering and payments on infrastructure they control, without relying on a marketplace.

Founded in Australia, FikaTrade is focused on helping suppliers simplify operations, improve cash flow, and take back control of how they run their business.

Our team is small and focused. What unites us is clarity of thinking, fast execution, and a deep care for building things that last.

Meet the team
behind FikaTrade

We are builders and operators. Problem solvers and owners. Focused on creating better systems for how wholesale runs.

Join the team→
Bradley Cox
Bradley CoxCo-founder, CEO
Joash Barnes
Joash BarnesCo-founder, COO
Jason Zhong
Jason ZhongCo-founder, CTO

Built for suppliers. Available today.

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